Case Study: Bringing Live Theatre Closer to Shoppers – Best Seat in the House at Manchester Arndale
Introduction
At Remote Audio Visual, we pride ourselves on delivering seamless, engaging experiences through our technical expertise and creative solutions. Recently, we partnered with a leading marketing agency to support The National Theatre Live’s innovative “Best Seat in the House” campaign at Manchester Arndale Shopping Centre. This campaign allowed shoppers to connect directly with live theatre talent, offering a unique opportunity to step into the spotlight.
Campaign Overview
The objective of the “Best Seat in the House” campaign was to bring live theatre closer to everyday consumers. Shoppers could sit in the seat and read lines alongside professional talent connected live from London. The experience celebrated theatre, creativity, and audience engagement in a bustling retail environment.
Our Role in the Project
To bring this vision to life, Remote Audio Visual collaborated closely with the marketing agency, turning their creative ideas into a functional and immersive activation.
Key Deliverables:
- LED Video Wall: We installed a high-quality LED video wall to display a live feed connecting talent in London with shoppers in Manchester. This wall also showcased promotional content and branding throughout the event.
- Audio-Visual Setup: Seamless communication was achieved through the use of professional-grade cameras, lighting, audio equipment, and microphones, ensuring real-time interaction with our two-way live streaming solutions.
- Custom Enclosures and Graphics: Our team worked with creative renders to build a fully branded video wall enclosure, complete with a bespoke backdrop and floor graphics that enhanced the visual impact of the activation.
Execution and Logistics
A project of this scale required careful planning and execution:
- Night Installation and Derigging: To minimise disruption at Manchester Arndale, our team efficiently installed and dismantled all equipment during night hours when the shopping centre was closed to the public.
- On-Site Technical Support: Throughout the event, a dedicated professional technician was present to manage and troubleshoot any technical issues, ensuring a flawless experience for both shoppers and talent.
Visual Highlights
Our activation was visually striking and immersive. Below are photos captured during the installation:
- The Finished Product
- The Load In
- Behind The Scenes
- The Best Seat in the House
Impact and Results
The “Best Seat in the House” campaign successfully brought live theatre to a new audience, creating unforgettable moments for shoppers at Manchester Arndale. The activation demonstrated the power of combining creative marketing with cutting-edge audio-visual technology.
- Increased Engagement: High shopper participation and positive feedback.
- Seamless Execution: Thanks to meticulous planning and on-site support.
- Enhanced Brand Experience: A memorable activation that strengthened the National Theatre Live’s connection with the public.
Conclusion
Remote Audio Visual is proud to have played a pivotal role in this campaign. By blending technical expertise with creative vision, we helped bring the magic of theatre to life for everyday shoppers. If you’re looking to create unforgettable events and promotions, contact us to learn how we can help.